Matthew Coats

Summary of Qualifications

– Proven leadership and success in sales and marketing

– Strong presentation and communications skills

– Unrivaled ability to understand customer needs and deliver incredible customer service

– Team player with experience in executive interaction as well as coaching and development

- Extremely organized with a close attention to detail and analysis


2003 – 2007

Bachelor of Science, Microbiology

University of Oklahoma

Work Experience

  • Chief Evangelist / SchoolMint / 2017 – present

    In my current role, I work with SchoolMint's largest partners to align the principles of Strategic Enrollment Management with their organization's strategic goals. Specifically, I aim to deepen existing partnerships and ensure long-term shared success by focusing on positioning technology and services that compliment the acute and ongoing needs of our partners. The outcome of this effort is an increase in the organization's financial sustainability and ultimately student success.

  • Brand Ambassador / Scott Harvey Wines / 2019 – present

    In this part time role, I represent the Scott Harvey family of wines at our tasting rooms and across the Northern California region. Sharing the story behind each bottle and the history of our Amador County wines, I work to promote the brand and increase sales.

  • Strategic Education Account Executive / Naviance by Hobsons / 2016 – 2017

    Working within the Naviance College & Career Readiness unit of the company, I aligned to school districts in California with more than 15,000 students. I managed the entire customer life cycle - from lead generation, to close, to retention. My focus was on developing lasting relationships with CXO level personnel and to create a community of successful users that can be leveraged to accelerate growth into the future.

  • Director of Business Development / TreeRing / 2015 – 2016

    Developed TreeRing’s targeted high-value account go-to-market strategy. This process included a “from scratch” approach, working to develop lead generation strategies, building sales processes, and fine tuning actions that resulted in customer self-conversion. Additionally, I managed all district level relationships, responded to RFP’s and developed inside-district messaging using current customers as heros to promote growth.

  • K-12 Account Executive / Apple, Inc / 2003 – 2014

    Worked directly with CXO level executives on the development of emerging technology adoption and integration plans. Personally managed all aspects of the customer experience from acquisition to on-going support and beyond. Directed and oversaw teams of up to 15 people per account based project size and established a track record of sales success. Additional roles at Apple, Inc: 2003-2008 Higher Education Campus Representative


In his role at SchoolMint, Matthew was directly responsible for responding to our questions and concerns as Arlington ISD selected a new online registration solution for the district. Through multiple presentations, both virtually and in person, Matthew brought a professionalism to the task of answering everything we threw at him. In just a short time we developed a rapport with him that led to our confidence in SchoolMint being able to provide the solution we were looking for. We are excited about the partnership we've established with SchoolMint and with Matthew and know that it will lead to some great opportunities for the district in the future.

- Mark Murray / Director of Information and Instructional Systems / Arlington ISD

Thinking outside the box, energy, solution and customer focused, relentless for perfection. This is how I would describe Matt and his efforts during our time working in the same region. Matt always took the initiative to provide new information and solutions using innovative methods always engaging our customers' interests and needs. Matt is a consummate team player always willing to share new ideas with others to help better everyone.

- Mike Meeker / Senior Account Executive / Apple, Inc