Matthew Coats

Executive Profile

K–12 EdTech leader with more than 20 years of experience helping districts improve enrollment, recruitment, and technology adoption. I’ve built trusted partnerships with some of the largest school systems in the country, guided enterprise growth strategies, and led teams through transformative initiatives. My approach is consultative and relationship-driven, focused on aligning solutions with the real needs of schools and communities.

Headshot of Matthew Coats

Professional Experience

Chief Evangelist, SchoolMint (2017 to Present)

  • Progressed from an individual contributor role into senior leadership, responsible for enterprise growth strategy and executive engagement.
  • Closed the largest district partnerships in company history, establishing long-term relationships with some of the nation’s largest school systems.
  • Serve as a trusted advisor to superintendents and boards, guiding enrollment, recruitment, and retention strategies that improve access and student success.
  • Lead product strategy as the voice of the customer internally, ensuring market needs directly shape platform direction and innovation.
  • Recognized with company-wide awards for consistent performance and contributions to overall growth.

Strategic Education Account Executive, Naviance by Hobsons (2016 to 2017)

  • Partnered with large districts to implement College & Career Readiness initiatives.
  • Built executive-level relationships to strengthen adoption and long-term retention.

Director of Business Development, TreeRing (2015 to 2016)

  • Developed district-focused go-to-market strategy and scalable sales processes.
  • Secured early multi-district adoptions that established credibility in new markets.

Senior Education Account Executive, Apple (2003 to 2014)

  • Partnered with K–12 superintendents to design and launch 1:1 technology programs.
  • Directed cross-functional teams delivering large-scale deployments.
  • Achieved national recognition as a 3× Sales Club Award Winner for top performance.

Education

  • University of Oklahoma – B.S., Microbiology

Community Involvement

Vendor Relations Manager, Sacramento LGBT Community Center (2017 to 2021)

  • Strengthened community partnerships and managed vendor relationships for annual Pride events.
  • Supported the Center’s mission of advancing equity and inclusion through outreach and engagement.

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